PALABRAS… is a project in progress by artist Antoni Muntadas that explores the power of words in contemporary social and political environments. Words transmutate into images that are sometimes diluted while we stop knowing what they really mean, but sometimes weigh and acquire a presence as solid as enigmatic. The starting point of the installation designed by estudioHerreros for the El País in ARCO-Madrid-2020 is a collection of words selected by the artist that are transferred to canvases to be hung without fixation on a solid plane. The collaboration between art and architecture contributes to turn what usually would have been a static installation into a spatial three-dimensional configuration that is activated by the viewer and its movements around the folded wall that displays the canvases. This standing-isolated object offers a sequence of perceptions that accompany the discovery, overlap and contrast of the images/words emphasizing their meaning. The width of the support and its two carefully chosen shades of grey –the one of the dihedral walls that build the space is identical to the color of the concrete floor seeking maximum neutrality, and the grey of the freestanding exhibition wall, more weightless and in contrast to the blacks and whites of the artwork- and its formalization full of urban allusions refer to the materials of the city and the industrial condition of the pavilion where the installation is exhibited.