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MADRID CENTRO PROJECT (MCP)

MADRID CENTRO PROJECT (MCP)

Madrid, Spain. 2010
First Prize, open competition. Area: 5000ha
In collaboration with Jose M. Ezquiaga and Salvador Pérez Arroyo

CLIENT: Área de Urbanismo y Vivienda del Ayuntamiento de Madrid.
PROJECT ARCHITECTS: Ramón Bermúdez (Schematic project and further development), Verónica Meléndez (diagnosis)
PROJECT TEAM: Paula Vega, Ricardo Robustini, Joana Socha, Igor Bragado, Alejandro Valdivieso, Margarita Martínez, Gonzalo Rivas, Xavier Robledo, Víctor Lacima, Carlos García, Yago Bouzada (SPA), Elisa Fernández (SPA), Javier Barros (EA), Gema Peribañez (EA)
EXPERTS: Culture: Ariadna Cantís; Mobility: Juan Fisac, José Luis Maldonado; Society: Jesús Leal; Economy: Pep Ruíz; Environment: Salvador Rueda, Belinda Tato; Housing: Julio Vinuesa; Actions: Eva Hurtado; Methodology: Gemma Peribáñez; Participation: Javier Barros
Awards

-XII BEAU 2013: Awarded
-European Urban and Regional Planning Awards ectp-ceu 2012: Awarded
-VIII BIAU 2012: Applied Research Award
-XII BEAU 2013: Awarded
-European Urban and Regional Planning Awards ectp-ceu 2012: Awarded
-VIII BIAU 2012: Applied Research Award

Acknowledging the complex reality of Central Madrid is crucial in terms of formulating successful policies and projects. For this reason, the propositive structure of Proyecto Madrid Centro is organized as an innovative syntax of urban policies and innovative concepts with the ability to reinvent/reinterpret the city according to principles of social responsibility, cultural awareness and environmental matters. The project targets those challenges derived from globalization procedures, climatic changes and social integration from the perspective of a new understanding of urban planning, based on the reinterpretation and recycling of the pre-existent in order to open it to innovation in terms of its inhabitants’ quality of life. This issue shall be addressed with an unprecedent insight, for it shall contribute to define the desired personality for the City Center. The new culture of urban management (public and private) was crucial to effectively address the implementation of the project’s Strategies and Actions. The formulated Strategies translate these goals and principles in lines of action that organize and prioritize the material and immaterial transformations (culture, identity, management) of Central Madrid.

MADRID CENTRO PROJECT (MCP)

Madrid, Spain. 2010
First Prize, open competition. Area: 5000ha
In collaboration with Jose M. Ezquiaga and Salvador Pérez Arroyo

CLIENT: Área de Urbanismo y Vivienda del Ayuntamiento de Madrid.
PROJECT ARCHITECTS: Ramón Bermúdez (Schematic project and further development), Verónica Meléndez (diagnosis)
PROJECT TEAM: Paula Vega, Ricardo Robustini, Joana Socha, Igor Bragado, Alejandro Valdivieso, Margarita Martínez, Gonzalo Rivas, Xavier Robledo, Víctor Lacima, Carlos García, Yago Bouzada (SPA), Elisa Fernández (SPA), Javier Barros (EA), Gema Peribañez (EA)
EXPERTS: Culture: Ariadna Cantís; Mobility: Juan Fisac, José Luis Maldonado; Society: Jesús Leal; Economy: Pep Ruíz; Environment: Salvador Rueda, Belinda Tato; Housing: Julio Vinuesa; Actions: Eva Hurtado; Methodology: Gemma Peribáñez; Participation: Javier Barros
Awards

-XII BEAU 2013: Awarded
-European Urban and Regional Planning Awards ectp-ceu 2012: Awarded
-VIII BIAU 2012: Applied Research Award
-XII BEAU 2013: Awarded
-European Urban and Regional Planning Awards ectp-ceu 2012: Awarded
-VIII BIAU 2012: Applied Research Award

Acknowledging the complex reality of Central Madrid is crucial in terms of formulating successful policies and projects. For this reason, the propositive structure of Proyecto Madrid Centro is organized as an innovative syntax of urban policies and innovative concepts with the ability to reinvent/reinterpret the city according to principles of social responsibility, cultural awareness and environmental matters. The project targets those challenges derived from globalization procedures, climatic changes and social integration from the perspective of a new understanding of urban planning, based on the reinterpretation and recycling of the pre-existent in order to open it to innovation in terms of its inhabitants’ quality of life. This issue shall be addressed with an unprecedent insight, for it shall contribute to define the desired personality for the City Center. The new culture of urban management (public and private) was crucial to effectively address the implementation of the project’s Strategies and Actions. The formulated Strategies translate these goals and principles in lines of action that organize and prioritize the material and immaterial transformations (culture, identity, management) of Central Madrid.

  • MADRID CENTRO PROJECT (MCP)

    Madrid, Spain. 2010
    First Prize, open competition. Area: 5000ha
    In collaboration with Jose M. Ezquiaga and Salvador Pérez Arroyo

    CLIENT: Área de Urbanismo y Vivienda del Ayuntamiento de Madrid.
    PROJECT ARCHITECTS: Ramón Bermúdez (Schematic project and further development), Verónica Meléndez (diagnosis)
    PROJECT TEAM: Paula Vega, Ricardo Robustini, Joana Socha, Igor Bragado, Alejandro Valdivieso, Margarita Martínez, Gonzalo Rivas, Xavier Robledo, Víctor Lacima, Carlos García, Yago Bouzada (SPA), Elisa Fernández (SPA), Javier Barros (EA), Gema Peribañez (EA)
    EXPERTS: Culture: Ariadna Cantís; Mobility: Juan Fisac, José Luis Maldonado; Society: Jesús Leal; Economy: Pep Ruíz; Environment: Salvador Rueda, Belinda Tato; Housing: Julio Vinuesa; Actions: Eva Hurtado; Methodology: Gemma Peribáñez; Participation: Javier Barros
    Awards

    -XII BEAU 2013: Awarded
    -European Urban and Regional Planning Awards ectp-ceu 2012: Awarded
    -VIII BIAU 2012: Applied Research Award
    -XII BEAU 2013: Awarded
    -European Urban and Regional Planning Awards ectp-ceu 2012: Awarded
    -VIII BIAU 2012: Applied Research Award

    Acknowledging the complex reality of Central Madrid is crucial in terms of formulating successful policies and projects. For this reason, the propositive structure of Proyecto Madrid Centro is organized as an innovative syntax of urban policies and innovative concepts with the ability to reinvent/reinterpret the city according to principles of social responsibility, cultural awareness and environmental matters. The project targets those challenges derived from globalization procedures, climatic changes and social integration from the perspective of a new understanding of urban planning, based on the reinterpretation and recycling of the pre-existent in order to open it to innovation in terms of its inhabitants’ quality of life. This issue shall be addressed with an unprecedent insight, for it shall contribute to define the desired personality for the City Center. The new culture of urban management (public and private) was crucial to effectively address the implementation of the project’s Strategies and Actions. The formulated Strategies translate these goals and principles in lines of action that organize and prioritize the material and immaterial transformations (culture, identity, management) of Central Madrid.

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