The relationship of Juan Herreros with Contemporary Art has been continuous throughout his nearly 30 years of professional practice. The A&H practice was shortlisted in the final phase of such prestigious museums as the New Museum of New York City or the Orange County Museum of Art in California. They also received direct commissions from artists such as Juan Muñoz and Luis Gordillo to design their places of residence and/or work (Gordillo Studio, 2000 COAM Prize and Gordillo Home, 1996 COAM Prize). Emblematic works of the practice such as the Library of Usera, the Woermann complex or the Littoral Park of Barcelona have involved artists such as Peter Halley and Albert Oehlen, not through works installed there but rather with actions inherent to architecture. The project begun in 2005 to build the museum that will house the Craig Robbins collection in Miami is still ongoing.
Among the clients of estudio Herreros is the Reina Sofía Museum in Madrid, for which it is remodelling one of its halls in phases and almost three complete levels have already been completed; the Edward Munch Museum in Oslo is in the project phase; the Menil Collection, for which they were invited to propose an extension of their campus, and the Agustín Ibarrola Foundation, for which they have designed headquarters. They have also designed and set up private art galleries such as “Cambio de Aceite” for Pepe Cobo, José Maria Castañé Foundation,Carreras-Múgica (Bilbao), and designed exhibition installations such as the monographic one “Zoe Leonard: Photographs” at the Reina Sofía Museum in Madrid, Manuel Laguillo (ICO 2013) or JAP! (Casa Góngora, Ciudad de Panamá 2013) as well as art-architecture collaborations with artists such as Antoni Muntadas and Mónica Fuster.
The relationship of Juan Herreros with the Madrid Contemporary Art Fair, ARCO, deserves special mention, as it dates back to the years when Juana de Aizpuru was the director of the event. He has lectured at the meetings organized by Hans Ulrich Obrist and has been a jury member of the 2006 Áreas de Descanso (Rest Areas) competition. For the 2007 edition he designed the VIP Lounge and was consulted on occasion to adapt the layout of the Fair, which led to a few but significant changes focused especially on the order of traffic, the relocation of the guest country and the redesign of the programme called Black-Box. Juan Herreros designed and directed the setup of the Fair and its VIP Lounge in the 2008 and 2009 editions, with unprecedented media coverage. Finally, in the written production of Juan Herreros are not a few texts on art and artists as Alexander Apostle, Antoni Muntadas, Lara Almarcegui, Manolo Laguillo, Patric Tato, etc..
In 2014, Juan Herreros has been a member of the jury that awarded the artist Bruce Nauman with the prestigious Friederick Kiesler prize (Viena) and will design the exhibition “Proyecto Ignasi Solá-Morales” for the MACBA (Barcelona).